It's built on three essential areas:
- Professional Awareness: Understand your genius, roles, and strengths to work with clarity and energy.
- Personal Awareness: Recognize yourself, others, and environments to protect your energy and strengthen connection.
- Purpose Awareness: Clarify your virtues, impact, and worthy ideals so your work and life reflect what truly matters.
Your Living Purpose journey starts with Professional Awareness: understanding how your natural genius, roles, skills, and strengths shape the work you do each day. As awareness deepens, it expands outward into Personal Awareness, where relationships, communication patterns, and environments influence how you show up. From there, it integrates into Purpose Awareness, where virtues, service, and impact bring direction and meaning to your life.
As awareness deepens, alignment becomes clearer — and how you live, lead, and engage with others begins to change.
Through the F.I.R.E. framework — Flamed Out, Investigate, reKindle, Erupt — we explore how awareness and purpose can reignite the fire within.
What began as a shared story in our book, reKindle: Your Path from Burnout to Erupting with Passiona and Purpose, has grown into a movement helping people reconnect their work, purpose, and well-being.
Your Personal Awareness helps you recognize boundaries, navigate relationships, and shape environments that support how you live and relate to others.
Your Purpose Awareness grounds you in meaning — clarifying your values, the impact you want to have, and how you contribute across every role you play.
Together, these three awareness zones bring clarity to your decisions, coherence to your direction, and alignment to how you live each day.
Together, they wrote reKindle: Your Path from Burnout to Erupting with Passion and Purpose and created the reKindle XM Hub to help individuals and teams reignite energy, awareness, and purpose in their personal and professional lives.
They combine leadership, relational insight, and creative strategy to help individuals and teams live energized, lead with awareness, and sustain purpose in all areas of life.
- Brian, an engineer turned executive coach, brings clarity to how purpose and performance intersect.
- Michelle guides leaders through practical awareness strategies that create sustainable growth and authentic connection.
- Masha weaves storytelling and creative strategy to bring awareness and transformation to life through design and message
