Live Energized. Live Aware.
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Integrate your genius, relationships, and values to create meaningful impact — at work and in life.
Living Purpose: Awareness that Sustains You
Living Purpose is more than an idea — it's a way of living where awareness and energy work together.
It's built on three essential areas:
- Professional Awareness: Understand your genius, roles, and strengths to work with clarity and energy.
- Personal Awareness: Recognize yourself, others, and environments to protect your energy and strengthen connection.
- Purpose Awareness: Clarify your virtues, impact, and worthy ideals so your work and life reflect what truly matters.
When these three awareness zones align, you create Living Purpose — the center where clarity meets energy, and your actions naturally reflect your values.
Every Transformation Begins with Awareness
Every meaningful change starts with awareness — the ability to see clearly where you are and what fuels your energy.
Your Living Purpose journey begins with understanding your Professional Awareness: how your natural genius, roles, and strengths connect to the work you do each day. From there, your awareness expands outward — into your Personal Awareness, where relationships and environments shape your energy, and your Purpose Awareness, where virtues and impact bring meaning to your direction.
Awareness doesn't just renew your energy — it transforms how you live, lead, and engage with others.
The Journey That Reignites You
Burnout doesn't mean the end — it's often the invitation to something new.
Through the F.I.R.E. framework — Flamed Out, Investigate, reKindle, Erupt — we explore how awareness and purpose can reignite the fire within.
What began as a shared story in our book, reKindle: Your Path from Burnout to Erupting with Passiona and Purpose, has grown into a movement helping people reconnect their work, purpose, and well-being.
Gain Awareness. Ignite Growth
Practical tools that help you identify where you are — and move toward living with purpose and balance.
Awareness Expands Beyond Work — It Shapes How You Live
Once you understand your Professional Awareness, you begin to see how energy moves through all parts of your life.
Your Personal Awareness helps you understand boundaries, manage relationships, and create environments that restore rather than drain.
Your Purpose Awareness grounds you in meaning — clarifying your values, impact, and contribution across every role you play.
Together, these three awareness zones bring balance to your energy, alignment to your decisions, and renewal to your daily life.
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Meet Team reKindle XM
reKindle XM was founded by Brian Gattshall, Michelle Gattshall, and Masha Bobo — three professionals who experienced burnout, rediscovered purpose, and chose to build a movement that helps others do the same.
Together, they wrote reKindle: Your Path from Burnout to Erupting with Passion and Purpose and created the reKindle XM Hub to help individuals and teams reignite energy, awareness, and purpose in their personal and professional lives.
They combine leadership, relational insight, and creative strategy to help individuals and teams live energized, lead with awareness, and sustain purpose in all areas of life.
- Brian, an engineer turned executive coach, brings clarity to how purpose and performance intersect.
- Michelle guides leaders through practical awareness strategies that create sustainable growth and authentic connection.
- Masha weaves storytelling and creative strategy to bring awareness and transformation to life through design and message
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